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Setting up a Web Presence for Your Business

When your company is on the web, it becomes accessible to a larger market, which includes the entire internet population. Even though you do this, it does not mean that you will have new customers right away, nor that you will be inundated with orders the next day.

The majority of the time, your firm’s website link will just be buried under hundreds of other websites, and it usually takes months and many visitors to make your site visible to the major search engines like Bing and Google. 

A website helps your business market itself and provides you with another selling tool for your products and services. In addition, it makes important information about you and your business easily accessible to potential investors and customers who are not in front of you at the time.  

A web presence can be a good way to promote your products in the future, but first it must be built on the Web.

There can be times when Search Engine Optimization (SEO) tactics can help speed this process up, although it will cost you more money and you must ensure it is done correctly. In spite of the benefits of putting your brand on the Web, it can also be detrimental if it is not handled properly and if you end up paying fee after fee with no return on your investment.  

Poor web presence, where you have companies offering promotion programs through high levels of traffic and exposure using “black hat” tactics, will do nothing for your business but put it into a deep hole. This can be really bad if your website gets penalized by Google or Bing, for example.  

Probably at this point you’re wondering if this is a good idea or not.

You have to look at your business first before moving on. Once you have looked at your core business, you can consider how a Website may or may not be beneficial.   

It is likely that after being able to access a well-designed website, your customers and potential investors will be more inclined to do business with you.  

Usually, you can build your own website using one of the many free services available on the internet, such as Google’s, GoDaddy’s, etc. Free web editors are available, and they are not hard to learn. There is no problem learning from other websites, just find a few and use them as examples.  

However if you’re a busy trying to run your business then it might be quicker and much easier to just hire someone to create your webpage.

There is a good chance that you can find someone that will do the work for you of course the price will very depending on what all you want on your webpage.

Once you got an initial webpage ready you need to find a web hosting company for your company’s webpage.

As you look for a web hosting company there are some key features besides the price to keep in mind.

The first thing to look at is how long the Web Hosting company has been in business the reason for this is that there are lots of new start up hosting companies these days and not all of them have been around long enough to know how good of a service they provide also the longer the hosting company has been around the more stable they are usually and have a good financial business.

Another thing to keep in mind is once you have a few Web hosting companies in mind look at how much support they provide along with assistance on maintaining your website.

The next thing to look at is the services that are provide for the money they charge. Take a look at the server space that they will give you along with how much bandwidth just to name a couple of items. If you are planning on selling goods or services through your site they you need to look at the E-commerce capabilities and how easy it is for you to add-on to your website.

In conclusion, putting your business on the web is a good way to promote it in many different ways. If you are careful and design and promote your webpage properly, it can really help your business.  

We hope you enjoyed reading this article and found it helpful. Contact us here if you’d like more information.